Stretch Out

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Package
Brand Audit

Work Scope
Brand re-positioning
Logo refresh
In-store signage
Print collateral
On-going design support

Brand Photography
Chris Fatseas

Project Overview
Tricia & Elizabeth are the co-owners of Stretch Out — a boutique activewear brand based in Brisbane, Australia. Over the past 15 years Stretch Out Co-owners, Tricia & Elizabeth have seen their business model grow and change with the demands of their market. Their visual presence was no longer in alignment with their vision and decided to engage in our Brand Audit Package to help them bring everything into alignment. In partnership with Tricia & Elizabeth we took some of the existing brand elements, introduced messaging that resonates with their new primary demographic and designed visual assets that became a truer extension of product and personality.


West End Tea Co.

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Package
Brand Audit

Work Scope
Brand re-positioning
Logo refresh
Packaging
Print collateral

Brand Photography
Notebox

Project Overview
Tess Walker — the owner of West End Tea Co. has always loved the calming ritual of drinking tea and its remedial benefits. When Tess approached Notebox she wanted to create a more textural and sensory brand experience that truly express the nature and personality of her product — we partnered with Tess to make this dream a reality. We pulled some existing brand elements and helped her design packaging to ready her product for wholesale markets.


Lotta Jansdotter

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Package
Brand Audit

Work Scope
Type Style Guide
Print Collateral
Packaging

Brand Photography
Notebox

Project Overview
Lotta Jansdotter is a Textile designer based in Brooklyn, NY. Lotta Jansdotter is a well established brand but the owner wanted to introduce some more consistency between all of her branded materials. In this case it was simply a matter of building out a type style guide that brought all of her materials into alignment no matter who was creating the artwork for her brand.